My Vision

Designers have the power to change the way people live, by creating intelligent products, services and systems. Design is enriching daily life of the society, allowing us to make life more enjoyable, easier and more efficient. Design concerns functionality, personality, expression, simplicity, experiencing and emotion. Design reflects on the identity and the needs of the user. Designers should be able to see this harmony and translate that into intelligent products or services. Products should be usable in the context they are without complicated technology. I agree that less=more. Additionally the environment is also very important to keep in mind as designer, because designers can make a big influence on the environment. Click on the right image to zoom.

My Identity

As designer, I am capable of mixing creativity, user’s needs and technology into intelligent products and services. Using user focused design methodologies, I am focusing on what the user really needs, what matters and what design adds value to the user’s life (see Design Against Fear project or Reminder Bracelet project). I enjoy designing meaningful consumer electronics (see FBP “Woven Worlds”), like for medical purposes (see Rhythm of Life 2.0 Project and “Retrieve Anthony’s Transponder”). One of my strong points is my competent of emphasizing myself into the users in order to resonate with the desires of the end user. I try to keep things simple, solid and transparent. I am a pragmatic designer, capable of reducing the environmental footprint of designs. I don’t want to spend useless resources on non-functional designs (sustainability). Nevertheless, I am skilled in but focusing less on the aesthetic values of design and the implementation on the business market. I’m focusing on the implementation of technology which adds functionality to designs. By creating interactive prototypes, I’m capable of gathering direct user feedback. These prototypes representing not the final design, but enables me recreate the design experience of the final product to explore design directions. Furthermore, I’m proficient of visualizing concepts using different ways of communication. This includes sketches, artificial images, animations, sound, touch (tactile), rapid prototyping, symbolism or a combination of it. As a designer, I want to give my design a certain expression. This involves the way the user experiences the product (how it looks, sounds, feels, tastes, means etc.). Furthermore, I like to work in a team too. I’m an teamplayer, which prefers the ideation and concept realisation phases the most. I’m an extrovert and social person always willing to help people. I’m always open for input or feedback in order to learn from my mistakes. Besides I’m a creative person with a pro-active attitude always looking for innovation. Combining these competencies, I’m able to create intelligent designs which add value to life. Companies which are inspiring me are: Apple, GreenHeart (by SonyEricsson) and Philips Eco.

Main competencies

Idea generation, selection and development methodologies, integrating technology, creating analog & digital electronic circuits, manufacturing technologies, sustainability, interactive prototypes, (rapid) prototyping, interaction design, user centered design, user testing, visualizing and presenting concepts (sketching, model making, rendering,), business strategies, teamwork, self-reflection and regulation, scientific research, video & photography.